VelStudio

Client:

Hollowform Atelier

Service:

Brand Identity & Styling

Year:

2025

Duration:

2 weeks

Introduction

Velora Studio wasn’t looking for just another logo or color palette. They wanted an identity that felt carved in stone—timeless and evocative. We partnered with their creative director to craft a brand system based on elemental geometry, sacred symbols, and rune-inspired typography.

Execution

Each piece of their identity, from monogram to motion, carries intention. Their main emblem is styled like a crest passed down through generations. We also built a styling guide and asset system to ensure everything remains visually consistent and powerful across platforms.

Results & Impact

The rebrand has led to a 63% increase in brand recall and a 31% spike in bookings. Velora Studio now appears more confident, unified, and ready to lead in their niche. Their director called it "a soul-level transformation, not just a visual one."

63%

Brand Recall

63%

Brand Recall

31%

Bookings Up

31%

Bookings Up

127%

Click Rate

127%

Click Rate

'''It felt like you reached into the soul of our brand and forged it in digital stone.''

A cheetah cub looks attentively into the distance.

Selene Aras

Creative Director

'''It felt like you reached into the soul of our brand and forged it in digital stone.''

A cheetah cub looks attentively into the distance.

Selene Aras

Creative Director

Create a free website with Framer, the website builder loved by startups, designers and agencies.